The Employer Content Framework

Planning employer content shouldn't start with a blank page.

Even with AI, it's hard to create content that resonates with your audience and lives and breathes your employer brand. This framework gives you a clear way through.

Get the framework
£15 Launch price

Two instant downloads: the framework guide and two A3 worksheets. Available worldwide.

Why this framework

Employer content works best when it goes beyond proposition statements and recruitment messages.

It documents the views, opinions and experiences of the people who work there. That's what gives candidates a real view inside, and it's what this framework helps you plan.

It's the framework I use myself. Each step builds on the last, so the further you go, the easier the ideas come. It works with or without an EVP, at any budget and in any format.

How it helps

Less guessing, more content that lands.

01
A clear starting point
Know where to begin and what every piece of content should do.
02
A steady flow of ideas
No more blank page moments when it's time to plan the next piece.
03
Content people trust
Built on your people's own words, so candidates can see themselves working with you.
04
Plans that get used
Worksheets your team can print and fill in together.
Who it's for

In-house teams who want to do it themselves.

A good fit if you

  • Work in employer branding, talent acquisition or people comms
  • Want a plan you can run yourselves
  • Are starting out, or want to get more from what you already make

Probably not for you if you

  • Want someone to do it all for you
  • Are looking for a polished brand campaign

Want help applying it? Talk to us about a framework workshop.

What you get

Two downloads, ready to print.

1
The Employer Content Framework
A step-by-step guide with the full framework on one page, plus how to get your content seen on the channels you already have.
2
The A3 worksheets
A story planner and a content planner, made to print and fill in with your team.
Who's behind it
Chris Le'cand-Harwood

Content Marketing Pod.

The framework is from Chris Le'cand-Harwood, who has spent twenty-plus years in recruitment marketing, employer branding and content marketing, and founded Content Marketing Pod Ltd in 2019.

Chris hosts the Employer Content Marketing Podcast, 155+ episodes in, has won 11 industry awards and wrote The Lean Employer Content Guide.

Chris Le'cand-Harwood
Founder, Content Marketing Pod and author, The Lean Employer Content Guide

Start planning with confidence.

The framework guide and both A3 worksheets, ready to download and print today, wherever you are.

Get the framework
£15 Launch price